Role Overview
We are seeking a creative and motivated Junior Influencer Marketing Associate to join our dynamic marketing team. In this role, you will assist in identifying, managing, and nurturing relationships with influencers to amplify our brand's reach, engagement, and awareness. This is an exciting opportunity to gain hands-on experience in the fast-evolving influencer marketing landscape.
Key Responsibilities
- Influencer Identification: Research and identify influencers across social media platforms (Instagram, YouTube, TikTok, etc.) who align with our brand values and target audience.
- Campaign Support: Assist in planning, executing, and monitoring influencer campaigns, ensuring deliverables are met on time and within budget.
- Relationship Management: Build and maintain positive relationships with influencers, agencies, and content creators.
- Performance Analysis: Track and report on campaign performance metrics (e.g., reach, engagement, ROI) and provide actionable insights for improvement.
- Content Coordination: Collaborate with influencers to ensure content aligns with brand guidelines and campaign objectives.
- Database Management: Maintain and update an organized database of influencer partnerships and collaborations.
- Trend Analysis: Stay up-to-date with industry trends, social media algorithm changes, and emerging platforms to leverage new opportunities.
- Administrative Tasks: Support contract negotiations, payment processes, and other administrative tasks related to influencer collaborations.
Qualifications
- Strong understanding of social media platforms and influencer ecosystems.
- Excellent communication and interpersonal skills.
- Organized and detail-oriented with the ability to multitask and meet deadlines.
- Passionate about digital marketing and influencer trends.
- Basic knowledge of content creation tools (e.g., Canva) is a plus.
- Previous internship or experience in influencer marketing, social media, or related fields is preferred but not required.
What We Offer
- A collaborative and innovative work environment.
- Opportunities for professional growth and learning in influencer marketing.
- Competitive salary and benefits package.
- The chance to work with a passionate team driving exciting campaigns.