SEO Content Manager Role

Job Title: SEO Content Manager

Location: Bangalore, India (Work from Office)

Experience: 5+ years in a high-growth D2C brand

Department: Growth

Snitch is one of India’s fastest-growing men’s fashion brands, redefining modern menswear with trend-driven, high-quality apparel. As a digital-first D2C brand, we are on a mission to revolutionize men’s fashion with innovation, style, and accessibility. We are looking for an experienced SEO Content Manager to join our Growth team and spearhead our content-driven SEO strategies.

As an SEO Content Manager, you will be responsible for crafting and executing a content strategy that enhances Snitch’s visibility across multiple platforms, including Google Search, Apple Search, YouTube, Google Play Store, and Apple App Store. You will play a pivotal role in driving organic traffic, improving search rankings, and increasing brand engagement. The ideal candidate is a content-driven SEO expert with experience in e-commerce, a deep understanding of search algorithms, and a passion for storytelling in the fashion space.

●      Develop and execute a comprehensive content roadmap to improve organic search rankings across platforms.

●      Build a keyword strategy targeting high-intent, fashion-relevant search terms to drive traffic and conversions.

●      Optimize Snitch’s presence on Google Search, Apple Search, YouTube, Google Play Store, and Apple App Store through structured content strategies.

●      Work closely with the Performance Marketing team to align organic growth strategies with paid campaigns.

●      Plan, write, and oversee high-quality content, including blog posts, category pages, product descriptions, and video scripts that align with search intent.

●      Implement on-page SEO best practices such as structured data, internal linking, and tag optimization.

●      Collaborate with designers, videographers, and social media teams to create compelling visual and video content optimized for search engines.

●      Optimize website structure, page speed, and mobile performance to enhance search rankings.

●      Conduct regular SEO audits and implement necessary fixes for better indexability and crawlability.

●      Improve Snitch’s rankings in Google Play Store & Apple App Store by refining app titles, descriptions, screenshots, and reviews.

●      Develop a YouTube SEO strategy to optimize Snitch’s video content for search and discovery.

●      Implement metadata best practices, including keyword-rich titles, tags, descriptions, and captions.

●      Leverage YouTube analytics to track video performance and optimize content accordingly.

●      Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and App Store analytics.

●      Generate reports and insights to measure the effectiveness of content strategies and drive data-backed improvements.

●      Stay updated with the latest SEO trends, Google algorithm updates, and industry best practices.

●      A content-first SEO specialist with 5+ years of experience working with high-growth D2C brands, preferably in fashion or lifestyle.

●      Strong understanding of SEO, ASO, and content marketing fundamentals.

●      Proven experience in executing content-led SEO strategies that drive organic traffic and revenue.

●      Proficiency with SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.

●      Knowledge of App Store Optimization (ASO) best practices for Google Play Store & Apple App Store.

●      Experience in YouTube SEO and optimizing video content for discoverability.

●      Excellent writing, editing, and storytelling skills with an eye for fashion and trends.

●      Strong project management skills, with the ability to handle multiple initiatives simultaneously.

●      A passion for fashion, content marketing, and data-driven decision-making.

●      Be a part of a dynamic and fast-growing fashion brand disrupting the men’s apparel space in India.

●      Work in a high-impact role where your strategies directly contribute to the brand’s growth and visibility.

●      Opportunity to lead and innovate in a content-driven SEO ecosystem across multiple platforms.

●      Collaborate with a young, creative, and a passionate team.